Many people using Analytics focus on the keywords that get users to their website – but think about the keywords searched on the site? Both of these lists will probably have little in common. Site searches tend to be more specific and give insight into visitors’intentions.
Site Search is employed to gather details about visitors if they utilize the’search’field on your own website. The reports can deliver some very useful information to assist you analyze how people utilize the http://zoomd.com/ functionality on your website and identify potential holes in your content.
Site Search is found in the Content area of the navigation and reports on numerous stats:
Usage – This demonstrates to you the percentage of visits to your website including a search. Typically, this number must be very low. Most visitors don’t head straight for the search box, preferring instead to scan the page to see if the keyword within their head (or related keywords) appears on the page. A search indicates inability to locate that keyword.
What is really a’high’usage rate depends upon the type of site you have. Ecommerce sites are apt to have higher rates as folks have specific products in mind. If your email address details are good and folks are converting from search, you’ll want to encourage more use. For a normal information website, try to keep the usage rate under 10%. A higher level could indicate a sophisticated or unsettling design where the user becomes overwhelmed and doesn’t know where to focus.
Search terms – By identifying which keywords users are trying to find, you learn about their intentions and will probably uncover holes in your website. If folks are trying to find content that’s readily available on your website, consider changing your navigation labels to make it more intuitive to find. You might like to produce a lure on your own homepage to include these words and get people to the information faster.
This report may reveal that people are trying to find content that you do not offer, or using terms to make reference to your offerings which were not aware of. Consider whether you need to include the new content and terms within your site. You can drill right down to see the start and destination pages for every search term.
Start pages -This shows which pages searches are beginning on. All the time here is the homepage, because it is the most frequent landing or entry page. If there is a typical page besides home or search results that’s frequently appearing, go through the terms which can be being searched on from that page to see what expectations aren’t being met by your content.
Destination pages – Analyze what pages are being clicked to from the http://zoomd.com/. This is an excellent indication of the success rate of the search. You will see the key phrase that resulted in the destination and how visitors behaved following the search – time on site, average page views, etc. – to evaluate if the visit was successful. A higher exit rate (similar to a bounce rate) means visitors aren’t seeing a relevant search result and are leaving your site.
It’s a good idea to test your search results. For common terms where you understand your website has quality content to offer, do a research and evaluate the results. Do the most relevant pages appear high in the outcomes? Or even, it’s time to buy some copy editing.
Setting up Site Search
Site Search is enabled in the profile setting section of one’s account. See Google’s full instructions. In just a few clicks you possibly can make Site Search reports part of your regular reporting. They are a great indicator of visitor intentions and the health of your content.